An earmark of media transformation is shifts that occur in typography. As media changes, the capabilities and limitations of type production alter the way typographic form can exist. The pabulum typeface was developed with the current state of typographic design, as well as historical precedents in mind. The characters were developed from the square and circle, then condensed to comply with the golden ratio and optic composure.

Three iterations of each letterform exist. A flare-serif version to recall the days of roman scribes. An old-style serif, referencing the printing press, and a grotesk, monospaced form to relate to the introduction of the computer. With each keystroke, an original algorithm assigns one of the forms randomly to each individual character. The result is an aleatoric string with the possible permutations increasing as each new character is added.