Marshall Marshall McLuhan wrote, at times, with a certain enigmatic structure. His disjointed writing can be difficult to make out. But his stream of consciousness is an attempt to disrupt the expected flow of which new written media has accustomed us to. The world of the written text replaced the auditory and oral: “Until writing was invented man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.” By deconstructing the syntactical conventions of writing, Mcluhan is recreating the ‘boundlessness’ of the acoustic tradition. With books came order and logic. A flow. Right, Left, Down, Right, Left Down, Flip, Right, Left, Down... In turn our thoughts and spatial understanding follow such a pattern. In Western cultures, we expect solutions and messages to move left to right. Our idea of forward is left to right, while backwards is the reverse. New media in the form of personal devices, computers and the internet of things followed McLuhan, but his theories about the future were well in line with what has come to be. His global village theory proposed the inevitable convergence of the world into one community. The internet has undoubtedly ushered in such a reality. But effects of this global village are not only radically transformative for society at large; media is the way humans communicate, and thus an essential feature of individual lives. In a way, consciousness becomes tethered to media. “All media are extensions of some human faculty – psychic or physical.” But when does the extension become inseparable from the user? When does the media dictate the actions of the user? When does the user become the medium of others? Medium is the message once just placed an emphasis on the importance of media’s power in society. Now the effects are greater and more focused and the question of how the content of media is indistinguishable from the life of an individual.